Strategy
Your customers are constantly bombarded with marketing messages. In order to stand out from the noise, your signal should be clear and precise. If it is immediately obvious how your product helps your prospective clients fulfill their life on various levels, if it feels natural to their personality and fits their life context, and, most important, if it’s charged with authentic desire to help — then your message stands a chance of being heard, listened to, and actioned upon. Whether working on a branding project or developing a creative concept for a website, we base our strategic work on thorough understanding of your product, competitors, industry, your organization, and your customers. The insight we gain empowers us to come up with original and effective ways to position your brand against competition, to develop convincing communication with your customers by presenting overlapping values, and by talking in a tone of voice that is only and uniquely yours.
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Industry and category analysis
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Organisation and product analysis, team interviews
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Customer research
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Competitor analysis
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Brand modeling: differentiation, personality, aspiration and values
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Communication concept design
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Brand definition document development
Meaningful, valuable, and relevant customer communication is required in order to stand out from the competition in today's overcrowded market. Your communication will be noticed and appreciated if it aims to genuinely help and empower; if it resonates with their deeply held values, if it helps them make sense of their life context, and illuminates their way towards meaningful experience. We will help you establish effective communications with your potential and existing customers, by developing a comprehensive system of different yet mutually supportive communication tools, which work seamlessly across various media. We will implement top-class, coherent and impactful solutions that will boost your customers’ recognition, trust and loyalty to your product.